Vestcom Divests Marketing & Business Communications Division to Focus on Retail In-store Marketing Services

Little Rock, AR, January 3, 2006 – Vestcom International, Inc., the leading provider of shelf-edge communications and specialized marketing services for retailers, today announced the completion of the sale of its Marketing and Business Communications (MBC) division to Bowne & Co. for $30 million in cash. “With the divestiture of the MBC division completed, Vestcom enters 2006 with its resources focused entirely on our retail and packaged goods clients,” said Steve Bardwell, President and Chief Executive Officer of Vestcom International, Inc. “In the increasingly fragmented media age we now live in, influencing consumer behavior at the point-of-decision – that is, in the store and at the shelf’s edge – has never been more critical for our customers. This sale underscores Vestcom’s commitment to being the in-store marketing services partner of choice for the world's top retailers and their suppliers.”

Vestcom’s contributions have been most effective in the retail industry through its development of solutions that lift product sales, increase merchandising efficiency and reduce store operating costs. Currently, Vestcom serves more than 70% of the nation’s grocery, drug and mass merchandise retailers with innovations such as AdTags and Plan A+ Strips (three or four foot plan-o-gram pricing strips). Clients include 8 of the top 10 supermarket chains, 8 of the top 10 grocery wholesalers, 4 of the 5 top drug store chains and the second largest mass merchandiser in the country.

Vestcom’s MBC division services clients in the financial services, insurance, travel and gaming industries by providing solutions for the acquisition of new accounts, retention of existing accounts and growth in revenue per account. Following the divestiture, MBC will be integrated with Bowne Enterprise Solutions, and the combined entity will operate under the name Bowne Marketing and Business Communications (BMBC). "This acquisition significantly expands our distributive digital print capabilities to provide our clients with even more flexibility to meet their customers' needs," said David Shea, president and chief operating officer of Bowne. "MBC's facilities are strategically located across the U.S. and Canada, allowing us to expand our innovative solutions and leverage our proven processes and outstanding customer service. In addition, this acquisition broadens our client base to include several additional vertical markets."

About Vestcom International, Inc

Vestcom International, Inc. the leading provider of shelf-edge communications and specialized marketing services for the retail industry -- delivering proven results and influencing behavior at the point-of-decision for the world's top retailers and their suppliers. The company processes more than 75 million price/promotion updates per week for over 47,000 retail stores through its ten production facilities. Vestcom's services benefit retail clients by reducing store operating expenses, increasing retail sales and improving product margins.

About Bowne & Co., Inc.